♪ Hey, Alan… Welcome to Curious Business. I’m your host,
Alan Shane Lewis. Each episode, I take you
behind the scenes of some of the most unique
businesses out there. Today I’m in beautiful,
sunny Orlando, Florida, the magical home
of that mouse that I can’t legally mention by name. And, that wizardly
world I can’t name. But at the heart of Orlando
is an unusual business run by two amazing people
that have made it their mission to design and
sell high-end shoes based on our favourite desserts. So, join me as I visit the
Shoe Bakery and try to stop myself from passing
a pair of size 12s through my digestive tract. ♪ – Chris?
– Alan. – Yeah.
– How you doing? – Nice to meet you.
– Nice to meet you. – Welcome to Shoe Bakery.
– Oh, thanks for having me. See, it’s called Shoe Bakery.
I see a lot of baked goods, but I don’t really smell
anything; what’s going on? There’s no real
food here, man. (laughs) Everything we do is,
we hand make and it’s made to look like
cake and ice cream. Some people are
wearing these on a night on the town,
going out… – They’re going out.
– They’re baked, ah, you know? Yeah, baked goods. Yeah, you know, different
things are in style so, we love the fact of fashion
and food going together, so we decided to kind of
make a business out of it. – Hi, Alan.
– Alan, this is Aiesha. – This is my wife.
– Nice to meet you. – Yeah, hi.
– Hi, Alan. I forgot to introduce
her earlier. (laughs) I’m more so the
organizer of Shoe Bakery. I kind of take all his ideas and
make it, you know, streamlined. She boxes ’em up in
her pretty little boxes. – Right.
– (laughs) So it’s not crazy. Do you like oversee and
give him some hints on what he needs to do
and some things that maybe you think that
he should add to the shoe? I do. When it comes to–
’cause you know, it’s all like ladies’ stuff, so
it’s like, I have to give him, you know,
little tips on, okay, this is gonna be nice
for the ladies. This colour
maybe not so much. But yeah, I like to,
you know, give him some
advice on that. ♪ Did you guys have a
baking background? How did you guys
envision this and see this? Take me through the
process of like making shoes that look like baked goods. – Right.
– Right. Around 2008, I was in
a business customizing sneakers. I actually quit that,
that business, and wanted to kind of focus
on something else that was similar and gave me
more creative freedom, so I decided to do
ladies shoes. So, I decided, hey,
why not focus on something everybody, you know,
knows, which is pastries. From that point, we started
to do mostly wedding orders. – Mhm.
– Yeah. So I like the beauty about
like the fact that like all these shoes are
customizable and you can do different
flavours and layers. We do have a vast array of
different types of flats. They’re all scented. (sniffs & laughs) What do you think?
Vanilla, right? – Yeah!
– Pretty spot on, huh? I want to lick these shoes,
I’m not gonna lie. Yeah, I told you,
these are pretty crazy. (laughs) Next, we have the heels
and these are actually custom designed, so you
can design these online. Can you talk about like the
exposure and like, you know, who’s worn these or like what’s
happened from all this? Our biggest celebrity was
actually Whoopi Goldberg. She wore it –
one of our cake wedges – she wore it on The View
’cause it was her birthday. So, yeah, it was like,
it was perfect. So, I’m extremely curious
on how these shoes are made. Is it possible that you
can like help me make one? – Yeah, sure.
– Sure? Cool. Let’s go,
show you how to do it. Yeah. ♪ So, this is a place online
where customers can now customize their shoes.
We call it “bake a shoe”. And, like to definitely
see what you got. First is,
pick the sprinkles. Sprinkle colour, okay.
And syrup here. Got the syrup. It just kind
of goes down the line. You can pick ice cream. You can also get
the cone colour. Gotta put a cherry on top. Yeah, you have to,
yeah, yeah. Like is this where most
of your sales come from, people are going online and like
designing their own shoe? ‘Cause this, once again,
this is fun to do. It’s pretty brand new and,
most of the sales are still, you know, where people
can pick the shoe. And, the newer idea
of the custom is pretty much picking up steam. Alright, so I finished my shoe.
I added it to cart. – I paid for it.
– It looks good, looks good. So, what’s the next process? We’ll have your shoe
ready in a couple weeks. Okay, can I sneak to the
front of that line ’cause I’m like…
(laughs) We’ll see what we can do. Yeah, yeah, ’cause
I do know Whoopi. I’m just saying,
she’s the one who told me to holler at you guys so… Here we go, we’ll see if we
can make something happen. – Alright, cool.
– (laughs) ♪ So, this is pretty much where
I do all the custom designs. This is where
the magic happens. Where the magic happens. It’s good to have you along
’cause I have a couple custom orders that
I’d like to show you, so… So this is the icing paint. This makes me want to eat it,
to be honest. Yeah. It’s looking very
edible right now. It does.
It really does. I’m just gonna add the
icing part to it and we’ll be one step closer
to being finished. ♪ – Steady motion.
– Oh, damn. Yeah, it just comes out.
(laughs) – Here it is, the moment of…
– Moment of truth. Yeah. Squeeze, drag.
Squeeze, drag… Squeeze drag. Yeah. Not bad,
for the first time. Yeah.
(laughs) Can’t tell the
difference at all. You can’t tell
the difference! This is the same shoe,
essentially. – So, can I have a job?
– Ah… – Once again, the pauses…
– (laughs) Don’t listen to the
notes he’s playing. Listen to the notes
he’s not playing. We’re gonna leave
your side alone. (laughs) I feel so sorry for the person
who has to wear those shoes. So, I’m gonna paint a little
bit of this heel and I think I’m gonna hand it over to
you to paint the other side. Second ruined shoe,
coming up. (laughs) See, this is so peaceful. It’s pretty smooth.
You did a good job. ♪ – Alright.
– Just wanna (lip pop). (laughs) Don’t know if
you wanna do that. So, when you shifted gears
from designing men’s shoes to now making like
cake-based women’s shoes, did you ever, like assume
or think that your business would ever grow
to be this big? I didn’t ever expect it to
kind of grow to what it is. I was able to bring my
wife to work with me and, we ship worldwide. We have a following all
over the world and they love everything we do. And, large social
media following. And it’s just,
the sky’s the limit. I mean, we, we definitely
would like to open up a store one day and definitely
do pop ups all over the U.S. And that’s kind of where we’re–
direction we’re going. ♪ Hey, Alan.
Shoes are ready. Oh, it’s like
second Christmas. There they are. You chose some
great colours. Yeah, that
green really pops. And I feel like
they’re very unique. You guys said no one
else had these colours? – No, first time.
– No. – You did good with the colours.
– Thank you. It looks exactly
like how it did online. Yeah, right?
(laughs) Feels like I’m a visionary, or someone who knows
nothing about shoes. I feel like it’s a fine line
between the two, right? We also got another
surprise for you. Oh, okay.
I love double surprises. How did you know?
It’s in the oven. Check this out. Oh, snap! (laughs)
A matching purse. I will never love something more
than I love this right now. – Ah, I appreciate that.
– Ah, thank you. – Thank you guys so much.
– Yeah, no problem. Thanks for coming by. ♪ Thanks for watching
Curious Business. Each episode, I visit the
entrepreneurs behind some of the most unique
businesses out there. Now, why are dogs
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