10 Words Stylish Men Mispronounce | Don’t Look Stupid Saying These Style Words Incorrectly

10 Words Stylish Men Mispronounce | Don’t Look Stupid Saying These Style Words Incorrectly

10 Words Stylish Men Mispronounce Don’t Look
Stupid Saying These Style Words Incorrectly [0:00:00]
F-A-U-X, fō not fox. And, apparently there are some style guru
out there who’s mispronouncing words like this. Don’t worry, guys, Antonio is on the scene
and I’m here with today’s video, ten words that stylish men mispronounced that makes
them look kind of stupid. [Music]
Now, if you missed the joke at the beginning, let me clarify. I’m the guy that’s mispronouncing a lot
of these words. And, I have to admit, stop, I only speak American
English and Texan. A lot of these things coming from French language,
they’re coming from the Italian language, they are coming from the Spanish language. And over there they’ve got letters that
are silent, they’ve got rolling Rs, they’ve got all these things which we don’t have
in my language. So, I’m looking at this stuff and, yes,
I’m going to make mistakes and when you make a mistake, what I want to stress is that
it doesn’t make you stupid, it doesn’t make you an idiot if you mispronounced things. It just simply means that you are mispronouncing
it. So, why go through the effort to pronounce
things correctly? Well, I think it shows that you actually do
put in the effort and it helps to clearly communicate with others what you’re talking
about. Am I going to pronounce all of these perfectly? Probably not, but I’m going to give it one
heck of a try. First on my list Lacoste, not la-cowst, not
lacos-te, it’s lah-KAHST. So, this is named after René Lacoste. It was a clothing line he started in 1933. He was known as the crocodile, a phenomenal
tennis player coming out of France. This guy realized at the end of his career,
hey, I should capitalize on what I’m seeing in a shift here. Basically, you have the gentleman starting
to actually play more sports, sport clothing was coming out, so he pushed into this, he
grew the company Lacoste. Today, well-known for their polo shirts, a
number of other pieces of clothing, they make actually a very good quality, but this is
a company still based out of France and one that you want to pronounce correctly, Lacoste
(lah-KAHST). Next stop, we’ve got attaché (aˈtaSHā)
not attach. So, an attaché is a person attached to a
diplomatic mission usually in embassy and the attaché case was a specially developed
case that was made to hold nothing but important documents. Nowadays, you see them they become a little
bit more popular. I think they work great for a smaller man,
they’ve just got smaller proportions, they are great for holding a small thin laptop
or something like that. So, that’s where you’re going to see them
up. Make sure to pronounce it correctly, attaché
(aˈtaSHā). Next stop, gentlemen, we’ve got Porsche
(POR-shuh), not porsh. And this one is hard. My entire life I’ve been calling this sports
car a porsh. Well, apparently I’ve been wrong. An easy way to remember this is don’t compare
this high-end sports car to borscht, it’s a great beet soup coming out of Ukraine, but
you don’t want to be in your Porsche eating borscht. That’s a bad combination. You want to be in your Porsche (POR-shuh). So there you go. Next stop, we’ve got gala (ɡālə], not
‘gala. So, a gala is a social event, a party that
you’ll be going to. It’s sometimes black tie, usually going
to be higher end to that gala you could drive your Porsche and when you go to park your
Porsche, you’re going to give it to the valet, you’re not going to give it to the
vaˈlā. So, this one very confused as well. Again, va-let, not vaˈlā. Makes sense? This is the person that’s going to go park
the vehicle and, yeah, then you go into your gala. So, before you drive your Porsche to the gala,
you’ve got make some moolah. So, how to make that happen, guys? You got to get a great job or you’re going
to marry into some money. But, let’s say you’re going to go after
that great job, well, make sure that you’ve got a great résumé (‘rezəˌmā), not
a rəˈzo͞om not a resumā, it’s a résumé (‘rezəˌmā). And I know that most of us probably have this,
but I’ve heard it mispronounced. And this, again, is one of those words that’s
got the accents on it and you may think that, okay, it reads like resume, but anyone that’s
been going for those higher end jobs understand it’s a résumé. If you call it a resume, you’re probably
not going to get the job. So, for this next word, I want to hear from
you guys down in the comments do you agree with me or do you disagree with me, okay? N-I-C-H-E. It is pronounced niCH and it’s pronounced
nēSH. Neither one is right, neither one is wrong
depends on where you’re at. So, in North America, we’re talking Canada,
the United States, niCH is going to be the common pronunciation. However, over in England maybe over at Australia,
they’re going to say nēSH more often. Why? Because it goes back to the original French. What’s right? What’s wrong? Guys, I’m going to say you can go with either,
it depends on where you’re at and what people commonly say. Next stop we’ve got Dormeuil (do-mā) not
dor-myo͞ol. So, the R and the L are silent in this. This is an old French fabric manufacturer
that make really high end suits. And I remember being a custom clothier being
very impressed with the fabrics speaking with the distributor, these are fabrics that are
controlled. If you go into a tailor shop and they have
Dormeuil fabric, this is really a good thing because they’ve got certain qualifications. Let’s just say this stuff is great, but
don’t call it dor-myo͞ol. [0:05:16]
Next stop we’ve got Zegna (ʣeɲɲa) not zeg-na. So, notice the G is not pronounced. This is an Italian brand, really high-end. Started off making only fabrics, then they
got into custom menswear, they also got into ready-to-make wear, but this is stuff that’s
priced. If you go to Vegas you go to their store,
to the Zegna store you will be touching jackets that cost thousands of dollars just right
off the rack, we’re not even talking custom. So, great stuff, but make sure you call it
by the right name, ʣeɲɲa not zeg-na. And finally, we’ve got one of the most famous
high-end brands out there, Louis Vuitton (loo-ee vee-tawn) not loo-EESS vee-tawn. So, you’re not going to be very hard on
those letters. Again, loo-ee vetawn. Pretty simple especially if you go a little
bit quicker. All right, gentlemen, now it’s your turn. Let me know down in the comments what did
I still mess up on? I know I’m not fluent in French or Italian,
so I probably messed up a few of these words. I felt I was doing pretty good and I think
at the end of the day, what I want to stress is you’re not stupid if you mispronounced
things especially if you put in the effort, you try your best. The goal with pronouncing things correctly
so that you can better communicate with others. What words do you commonly mispronounced? Let me know down there in the comments. Like, share, pass this video around. Oh, and by the way, I am going to be in Paris
here in November. I don’t know how many of you guys are actually
over in France and would want to possibly meet up. I’m only going to be there for about four
days. I’m also going to be over in London for
a few weeks, me and Paul McGregor. I think it is on November 10th. We’re looking to have a quick meet up, nothing
really big just have a, you know, bunch of guys come out to a pub if you want to. But, I do want to have a quick meet up though
in late November in France, but let me know down in the comments if you’re in Paris,
I’d love to set up a time to meet some of you guys. Take care. See you in the next video. Bye.
[0:07:03] End of Audio

100 thoughts on “10 Words Stylish Men Mispronounce | Don’t Look Stupid Saying These Style Words Incorrectly”

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    Video Summary

    1:18 – #1 – Lacoste
    2:00 – #2 – Attache
    2:28 – #3 – Porsche
    2:53 – #4 – Gala
    3:11 – #5 – Valet
    3:40 – #6 – Resume
    4:09 – #7 – Niche
    4:48 – #8 – Dormeuil
    5:16 – #9 – Zegna
    5:46 – #10 – Louis Vuitton

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  • You are so amazing for taking such accountability publicly. This is the mother of virtue. Granted, fans like myself were happy to write off the Chucka and the Faux and all that… but that you should make a public statement as this is nothing short of admirable.

  • "Bukkake" is pronounced "boo-ka-kee". Not "Boo-cake". I learnt this from Sacha Baron Cohen. Stay classy gentlemen.

  • I'm sorry to say that the "Gala" prononciation was write on the first time. It's a french-italian-spanish word (Latin). GAH-LAH.

  • Oh, before I forget…
    For all you Germans out their:

    -MotiVation, please pronounced the V correctly.
    Write it "MotiWation" if you've got to, but please…my ears have been bleeding for the last 3 years living in this country.

    NB: for those not speaking german, they pronounced the V as F, and the W as V. But for some reasons, they pronounced Motivation with a W instead of a V, although it makes no sense….

  • Aaron marino aren't you half Italian? Maybe you could right him up (if he pronuced it wrong)?

  • Pour Homme (Pour Ohm) not (Poor Hom-ee)  Brougham (Br-Ohm) not (Bro-Ham)  Eau De Toilette (O-dah-twa-let) not (Ooo-Day-Toy-Let)  Wash (Wa-Sh) not (War-Sh)

  • Hey Antonio, how about the word ‘Vincero’ though. You pronounce it Vin-seh-ro while in Italian it is pronounced vin-CHE-ro (as the ‘che’ in check). Something to think about while being a sponsor of yours. 😉

  • Good video. Great attempt.

    You pronounced “valet” incorrectly. You do not pronounce the “t” at the end in French.

  • In French 'ch' is read like 'sh'. You can see this in the word "chivalry" because it has French origins. Also the 'ng' in French is read 'nee' or something like that.

    Also, I didn't pronounce Porsche right. I never pronounced the final 'e'.

  • As a native German with a good education in French speech all of these were kind of a no-brainer for me, however still nice to see that Americans have to struggle a bit, given the fact you guys over the Atlantic are already blessed enough by speaking the world language as your mother tongue! PS: definitely pronounce the last E heavily in "PorschE" and also it must be "neesh" 😀

  • I was doing some research on the Valet, and I have come to the conclusion that if you are talking about your manservant, or whoever helps you get dressed in the mornings and the evenings (if you have a manservant, you likely wear nothing less than Black tie to dinner nightly), then it is pronounced Vall-ett. However, the fellow who parks your car for you (your Porche if you like) is pronounced Val-ay.

  • It's not unforgivable to make mistakes. It's unforgivable to not make an effort. So many people just don't give a rat's arse how they sound and have no shame unapologetically flinging words about that they know neither the meaning nor the pronunciation just for vanity and in the pathetic attempt to fake worldliness or knowledge. Parmijan, Woostersheersaws, a phenomena, wa la (unsarcastically!), pre-this, pre-that … and when you do your best to correct them the most polite way possible, they still get offended, irritated, defensive and dismissive.

  • Great and useful video, but if we say, for example, the word ” Por-schuh ” to people who have been saying ” Porsche ” all the time, then it’s gonna be a little weird right here, even though it has the right pronunciation.

  • Hello, I just watched an older video of yours "5 ways to Alway stay stylish" You mentioned while dog walking. I go to the dog park daily here in Colorado Springs, and people wear everything from pajamas and up. Would love to see or here your advice. I don't want to look out of place like Mr. Howe the billionaire on Gilligans Island. 😉 but I want to up my style like you suggested. Thanks

  • I'm from the U.S. and I say NEESH. Then again, I do have a lot of European ancestry, plus it's just personal preference for me. Also, I had Porsche right the entire time because I learned its pronunciation from the first Cars film at a fairly young age, particularly during the scene when Lightning McQueen said "Holy Porsche!" upon first sight of Sally. I never heard it pronounced PORSH until I heard people around me saying it, but I instantly knew it was wrong. Oddly enough, that was one that I got right the first time around. I have mispronounced other words in this list, however, but some of the terms on this list are terms that I have never heard of before. More recently, however, I have mispronounced Bourbon. I pronounced it as BOAR-BON when it is actually pronounced as BER-BIN.

  • So glad you talked about the word niche as my public figure name and brand name is NicksNiche. It's such a struggle when people try to correct my pronunciation of the word. I use the north American pronunciation because it has a nicer ring to it… NicksNiche. Great video man

  • GALA was a bit off. I now this because I'm Portuguese and that's a Portuguese word. Please don't say gayyyla it's gala. Your driving your Porsche to a gala ( not gayyyla ok) LOL. Thanks.

  • Hello there Antonio. Usually I do not comment as your content is extremely valuable and so I simply tweet every video. However, on this occasion, as I am English it should be clarified that some of your pronunciations, in American English, are not the same as in British English. So, I have listed the following urls so that anyone of your avid followers may hear the difference (The Cambridge Online Dictionary is exceptional as you may actually hear the difference between British English and American English). So, to provide value to yourself and your avid followers, here are the urls: http://dictionary.cambridge.org/dictionary/english/valet; http://dictionary.cambridge.org/dictionary/english/gala; http://dictionary.cambridge.org/dictionary/english/penchant (not in your video but so many people pronounce this incorrectly); http://dictionary.cambridge.org/dictionary/english/attache?q=attach%C3%A9; http://dictionary.cambridge.org/dictionary/english/attache-case; http://dictionary.cambridge.org/dictionary/english/niche. Again, the Cambridge Online Dictionary is an invaluable and free online resource for teaching oneself the correct pronunciation. In conclusion, some people also get the spelling and speaking of these two words incorrect as well, ie,  it is pronounce but *pronunciation*.

  • Antonio, this video is so nice and funny esp. going to the Gala in a Porsche with a lot of cash in hand hahaha 🙂

  • I've heard niche pronounced both ways in canada. Very rarely have I heard gala pronounced with a long a. I don't ever remember anyone pronouncing the t in valet

  • another common mistake is that people refer to the Lacoste logo as an "alligator". As you rightly point out, Rene's nickname was Le Croc.  it's a crocodile.

  • It's DOOr-MEY with an almost silent, kind of slightly guttural R and a sound closer to the E in "her" before a silent (or almost completely silent if you want to overdo it) L at the end.

  • Please visit us in Spain some day, it'll be great to meet you, you are such an inspiring role model in fashion for me!

  • As a matter of interest there are many "pronunciation" websites. They are not always correct but checking a few will give you a good idea.

  • Thanx for this video bcoz it's very important how we say the words.
    I request you to make another video if you find more words that most of us pronounce wrong.
    Greetings Antonio

  • The mispronunciation over time can become the correct way to say the word, like with valet (Val-ay). You'll lose "style" points for saying it the correct way, and there's a chance you'll come off as pretentious for correcting someone on it. Sometimes it may be more beneficial to "do as the Romans do, in Rome."

  • Gayla… galla, thats how we say it up here in chicago… valley, not valet… now everyone says porche… not porsha… resumey… is what we say here in chicago too… loui vouitan… neeche is what we say here… zenya too… i know spanish, my english is midwestern because im from chicago… and well im learning french (given i sound canadien with that american french accent) everything else is how you said we speak… also when you say these words correctly here… everyone gives you that look… you look like a douche… 😂 my french teacher gets the dirtiest looks from students when she says "crossiant" right… and when im downtown and french people are here speaking that english and then say "crossiant sandwich" well… its french, and it is the way youre supposed to say it… but the cashier and everyone in line gives them that look… the "you're a douche bag look" 😂 i think its ok if youre saying them wrong… because if you say them right you look pretentious… and well, its the way everyone else says it…

  • I used to correct people, but then there was this brand of water called LaCroix. I would correct people who said it like LaCroy instead of like LaCraw (the French way), but then the company came out and said it's pronounced like the former. So I just let people say whatever they want really lol

  • Porsche is wrong bud. I'm dutch speaker who grew up in Germany and Porsche is a German word. I never really heard Germans pronouncing the end like that (ending with "UH").
    Valet is wrong as well. Valet is French coming from Valet de chambre (room valet). In French Valet is pronounced Val-leh, not val-let. Not a single word in French ending with "let" is pronounced like that, the t is always silent.
    It seems to Americans what seems right or wrong depends what the consensus is. Most of the time the original pronunciation is used as the authoritative source but for some reason this gets completely ignored sometimes (such as in Niche being pronounced as Nich and not neesh, Niche being a French word). Another example non fashion related would be the word "zeitgeist" which is a German word pronounced like "tseitgeist" and not the with a z sound in the beginning.

  • Good afternoon. When it is said to match belt color to shoe color, is this always true with colors like grey, blue, and oxblood? Is this a rule or law? I am currently investing in a new wardrobe, but can a black or brown colored belts be an option for odd color shoes too? Thanks!

  • I used to pronounce Lanvin Lan-vin, until my girlfriend corrected me, she said that it's pronounced lahn-vahn (both n silent), and that I should learn to say it correctly since I own a Lanvin leather bag. She also corrected me on Zegna, for a similar reason.

  • A man who speaks several languages is very attractive because they are cosmopolitan and educated. Behind looking good women want educated, charming and well traveled. At your age you still have time to learn to speak French or Italian fluently.

  • Actually, I'm from Alberta, Canada, and "neesh" is popular up here, as well as Val-ay, as they are the French inclination of those words

  • Hey, Antonio. I love your videos. This time I think you took it too far wearing this shirt with the suit. I think the fabric of the shirt just doesn't match the suit's one. Maybe it's just me. I'm more of a fan of more formal styles. Can you explain your choice so that I could understand?

  • Dictionary.com disagrees with you on Valet. They show both pronunciations as correct. Other sources seem to indicate that in French, the pronunciation would clearly be "va-lay" and in English "va-let" making it difficult to call one pronunciation wrong!
    One thing there is no doubt about, in my book: Antonio, you are Tops!!

  • You say toe-ma-toe I say toe-may-toe. On the pronouncing of the words you went through. In the United States we say: H(erb) not Herb. Erb Alpert & the Tijuana Band? Uhhhh, I don't think so. But, in England it's pronounced Herb. After years of watching the Cooking Channel, yrs ago it seemed to me that any French word the English chefs would put a spin on it so it didn't have the proper pronunciation. Even our own Julia Child followed suite & her formal training came from the original Cordon Bleu right after WW2. Go figure.

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